Book review:Get Media Airplay: A Guide to Getting Songs Exposure, Music/Product Tie-Ins, Brand Integration Discoveries, and Radio-Play Spins! By Rick Davis, Hal Leonard Corporation, 7777 Bluemound Road, Milwaukee, WI 53213, ISBN 978-1-4234-1308-0 ,1-4234-1308-3 , $12.95, 160 Pages, 2006
Rick Davis' new book contains a wealth of information for those looking to break into the music business. Mr. Davis is the master of press, public relations and music marketing. Long respected in the industry for finding airplay for independent and label artists, he cuts to the chase in his new A-Z book on going from zero to star. If you're looking to by-pass American Idol, this definitive new book is your road map. Not being in the music business myself, I found the book an easy read, chock full of sure-fire ways to learn the basics and a whole lot more.
Chapter titles include: The Price of Music, Radio Format Fundamentals, Radio Station Job Details, The Main Keys to Handling Radio Promotions, Radio Industry Tracking Services, What Every Musician Must Know!, How to Build Your Media List Doing FCC/Radio.net/Arbitron, Demo Radio/Event Plug Case Studies, Build a Fan Base Showcasing Promoter's List, The Mix Tape Phenomenon, Digital Music Programming, Obtaining Album Exposure from Satellite Radio Programmers, What About Independent and New Bands Getting Adds at Alice@97.3?, Radio Show Producers List, Planning and Being Prepared for Your Professional Development, Musician's On-Air List of Performance Opportunities, Radio Promotions Program Guide, National Reporting DJ Sheet, Directory of Professional Independent Publicists, The Hottest PR Firms and Music Web Sites, Internet Broadcasters and Resources, and Press Media Outlets. Additional features are an introduction, glossary, and an author biography.
A perfect desk reference book for those looking to make the charts or those looking to jump-start their music career. The inside skinny in this book is worth ten times the price.
Mark Nash is a Chicago based residential real estate author, broker and columnist. His advice, analysis and tips have been featured on: Bloomberg TV, CBS News, CNN, Fox News Channel, NBC News, The New York Time, The Washington Post, Business Week, Parade, and Smart Money Magazines, The Library of Congress, Washington, D. C., HGTV.com, and RealtyTimes.com. Nash's annual survey "What's In, What's Out with Homebuyers" is utilized by more than 500 news organizations in the U.S. and Canada.
Rick Davis' new book contains a wealth of information for those looking to break into the music business. Mr. Davis is the master of press, public relations and music marketing. Long respected in the industry for finding airplay for independent and label artists, he cuts to the chase in his new A-Z book on going from zero to star. If you're looking to by-pass American Idol, this definitive new book is your road map. Not being in the music business myself, I found the book an easy read, chock full of sure-fire ways to learn the basics and a whole lot more.
Chapter titles include: The Price of Music, Radio Format Fundamentals, Radio Station Job Details, The Main Keys to Handling Radio Promotions, Radio Industry Tracking Services, What Every Musician Must Know!, How to Build Your Media List Doing FCC/Radio.net/Arbitron, Demo Radio/Event Plug Case Studies, Build a Fan Base Showcasing Promoter's List, The Mix Tape Phenomenon, Digital Music Programming, Obtaining Album Exposure from Satellite Radio Programmers, What About Independent and New Bands Getting Adds at Alice@97.3?, Radio Show Producers List, Planning and Being Prepared for Your Professional Development, Musician's On-Air List of Performance Opportunities, Radio Promotions Program Guide, National Reporting DJ Sheet, Directory of Professional Independent Publicists, The Hottest PR Firms and Music Web Sites, Internet Broadcasters and Resources, and Press Media Outlets. Additional features are an introduction, glossary, and an author biography.
A perfect desk reference book for those looking to make the charts or those looking to jump-start their music career. The inside skinny in this book is worth ten times the price.
Mark Nash is a Chicago based residential real estate author, broker and columnist. His advice, analysis and tips have been featured on: Bloomberg TV, CBS News, CNN, Fox News Channel, NBC News, The New York Time, The Washington Post, Business Week, Parade, and Smart Money Magazines, The Library of Congress, Washington, D. C., HGTV.com, and RealtyTimes.com. Nash's annual survey "What's In, What's Out with Homebuyers" is utilized by more than 500 news organizations in the U.S. and Canada.